Max has run the Cobden Centre, a think tank founded by a British member of Parliament, since 2014 and has served on the boards of other think tanks in London and Brussels. He has put an emphasis on emerging technologies, including organising the Blockchain Summit in the European Parliament in 2016 and the artificial intelligence roundtable discussions in the European Parliament in 2019 and has given many other speeches around the world on AI, blockchain, longevity and economics.

He recently wrote a book with a UK member of Parliament on the problems caused by central bank policies in recent years and has written and/or edited four other books with Springer Nature—on central banking, artificial intelligence, free trade and the power of the mind in medicine.

Max was initially given a scholarship to do a PhD at the London School of Economics in his 20s, but turned this down to set up a microchip company which was featured on BBC World News among other media and whose customers include Facebook, Google, Sony, Oracle, Paypal and Salesforce as well as major hotel chains and airlines.