Heather Carter is the Founder and Principal of Venture Vitamin, a strategy studio and independent think tank focused on the future of aging, healthcare, and the Longevity Economy, and the General Partner of First Money Fund, an early-stage venture fund focused on health technology and AgeTech innovation.
With more than a decade of experience as a founder, operator, and investor, Heather has helped build and scale multiple venture-backed companies, including Soothe, Heal — Doctors to Your Door (acquired by Humana), and Coterie (acquired by The Riveter), where she later served as Co-CEO.
Heather is the author of The Business Case for Investing in the Longevity Economy, a white paper informed by a series of convenings with investors, operators, policymakers, and industry leaders exploring the economic and societal implications of an aging population. Through Venture Vitamin, she has hosted forums and private think tank dinners in partnership with organizations including AARP focused on the future of aging, healthcare, and care infrastructure.
Her work has been featured in Forbes, Fortune, Entrepreneur, and USA Today, where her op-ed on aging and the future economy was published. She also serves on the boards of several nonprofit and mission-driven organizations focused on community and social impact.